Our Story | Loréno Eyewear

Our Story: The Intersection of Focus and Form

It didn't start with a fashion sketch. It started with a headache.

Specifically, the "3 PM Crash." That distinct, gritty sensation behind the eyes that hits after six hours of deep work. Like many of you, we are digital natives. We spend our lives behind screens—designing, coding, writing, and building. But we realized that the very tools enabling our careers were slowly draining our energy.

We looked for a solution, but the market offered us a binary choice. On one side: cheap, flimsy plastic eyewear that distorted colors and offered little real protection. On the other: "medical-grade" safety goggles that worked, but looked ridiculous in a professional setting.

We refused to compromise between our health and our aesthetic. So, we went to work.

 

 

The Research Phase

We spent months deconstructing the physics of digital light. We discovered that not all blue light is bad. The spectrum between 400-455nm (High-Energy Visible Light) is the true enemy—this is the frequency that causes digital eye strain, retinal oxidative stress, and the suppression of melatonin.

Most "computer glasses" simply dye their lenses yellow, which ruins color perception for creatives. We knew we needed something better. We partnered with optical engineers to develop a Zero-Tint Technology using CR39 lenses—the same material used in prescription eyewear. The result is a lens that selectively filters the damaging peak of the spectrum while allowing beneficial light to pass through, keeping your vision crystal clear.

Material Matters

Once the science was settled, we turned to the form. We believe that if you are going to wear something on your face for 9 hours a day, it should feel like a luxury product, not a toy.

We rejected injection-molded plastic. Instead, we sourced Hand-Finished Italian Acetate. Derived from cotton and wood pulp, acetate offers a depth of color, a warm touch against the skin, and a durability that plastic cannot match. We reinforced every frame with industrial-strength 5-barrel hinges and visible wire cores, creating a product that feels substantial and balanced.

 

 

The Loréno Philosophy

Today, Loréno Eyewear is not just a brand; it is a 24-Hour Protection System.

We realized that productivity doesn't end when the laptop closes—it relies on recovery. That is why we introduced our dual-collection approach: Day Mode for focus and clarity, and Night Mode for sleep and melatonin protection.

We exist for the modern professional. The architects, the designers, the writers, and the relentless creators. We are here to protect your most valuable asset—your vision—so you can stay in your flow state longer, sleep deeper, and look impeccable doing it.

Welcome to the new standard of Digital Wellness.

Loréno.